When the Detroit Red Wings failed to score hat tricks (three goals by one player in a single game) for parts of two seasons, they weren't only failing to score points. They were disappointing fans who were promised a free box of curly fries from Arby's.
The fast-food chain has kept Detroit-area sports fans satiated with free grub by tying giveaways to sports feats. For Tigers baseball fans, it's a free roast beef sandwich for three or more home-game home runs, says Tina Hering, marketing manager for Arby's in Michigan.
The baseball team was able to achieve that goal 18 times this season. But it's been a waiting game for hockey fans who've dubbed the lack of hat tricks as "the Arby's Curse." The curse was finally lifted last week.
Wahoo's Fish Taco, the West Coast fast-food joint known both for its tacos and California surfer sensibility, celebrated its 20th anniversary in February with a party at its original Costa Mesa, Calif., restaurant. At the party they served 20-cent tacos and the first 200 guests won raffle prizes and an autograph session with professional skater Ryan Sheckler.
But the party isn't over yet. On Saturday, the company's beloved fish tacos will have their own 21st birthday shindig at all 38 California Wahoo's locations.
It's unclear what it means for a fish taco to turn 21, but customers who get free food and prizes, probably won't be complaining. (At 21, can fish tacos now finally be cooked with alcohol?)
The first 21 customers at each restaurant will get a swag box of prizes, including gifts from Tony Hawk Inc., the pro skateboarder's action-sports company. Everyone who eats at a California Wahoo's on Saturday will be rewarded with a free meal or gift card.
Is Ronald McDonald a beloved corporate mascot or a sinister huckster who gets kids hooked on junk food?
Corporate Accountability International, a watchdog organization based in Boston, claims that through television commercials and by appearing at schools, libraries, hospitals and McDonald's restaurants, Ronald is marketing directly to impressionable children. The result they say contributes to diet-related diseases like obesity and Type 2 diabetes.
As part of a larger initiative to fight fast-food marketing aimed at kids, the organization has started the "Where's Ronald" initiative, a Ronald McDonald scavenger hunt in which activists track down the clown by photographing or videotaping him at public appearances.
"We need your help to expose the near ubiquity of the clown and the ways it is used to hook our kids on food that makes them sick," CAI says. The grand prize? A gift certificate to a "sustainable, healthy restaurant near the winning participant's home."
This year has been one of 40th anniversary celebrations. Woodstock, the NASA moonwalk and Sesame Street have all been commemorated as watershed moments in American history and popular culture in 2009.
But another iconic American institution has been celebrating its 40th with little fanfare. Wendy's fast food burger chain will officially turn 40 on Nov. 15; the day founder Dave Thomas opened his first restaurant in Columbus, Ohio. So why are they being so quiet about it?
On the company's Web site there's no mention of the anniversary and its television commercials avoid any reference to the big 40.
Kitty Munger, Wendy's director of communications, says the company decided it didn't want a flashy national campaign that would call attention to the anniversary.
If you've ever complained that your martini wasn't quite cold enough or hoped for a new bottled water alternative from a subterranean source on the island of Sardinia, than this week's International Hotel/Motel and Restaurant Show had exactly what you were looking for.
The New York City show was not a gathering place for foodies. Many of the exhibitors were from the hotel and lodging industry, while others were hawking food preparation and cooking equipment intended for restaurant and hotel use.
Certainly one of the coolest (no pun intended) new products introduced was IcyDrink which its Italian manufacturers promote as the world's first automatic ice glassmaker machine. The machine churns out cone-shaped cups made of pure ice that can be hand-held or placed in a glass holder. The result is a super-chilly drink that eliminates the need for ice cubes.
During an economic recession, one of the first things to be downsized is company perks. At New Belgium Brewery, a craft brewer in Ft. Collins, Colo., one of the biggest perks is free beer. Employees used to be able to take home 24 bottles of beer every week, but in February take-home brew was reduced to a mere 12 bottles.
Not many employees are complaining. When keeping a job is probably today's biggest perk, losing a six-pack per week probably isn't such a bad deal. Melyssa Glassman, the company's creative director, says that the only downside to free beer was carrying it home on her bicycle during the summer.
New Belgium is the third largest craft brewer in the United States and has been hailed for its employee-friendly policies that include free beer, a new bicycle after one year of employment and an all-expense paid trip to Belgium (where the idea for the company was created.) The 320 employees own a 33-percent stake in the brewery, and while it's not mandatory, it helps if you like drinking beer. A lot.
Three years ago, the first kosher Subway restaurant opened in Cleveland -- and even company pitchman Jared Fogle showed-up for the ribbon-cutting ceremony.
Since then, Subway has gone on a kosher franchise binge, opening nine restaurants (11 by the end of the year) in markets like Miami, Los Angeles and Brooklyn, N.Y. Now at least four of those franchises -- Los Angeles, Baltimore, Cleveland and Rockville, Md. -- are trying to convince local religious academies to bring the six-inch sub into school cafeterias.
So far it's been slow going. In Los Angeles, kosher Subway co-owner Jonathan Sedaghat is in negotiations with three area private schools to serve Subway sandwiches on a weekly basis for as many as 300 students. Most of his school business so far has come from Yeshivas ordering heroes for special occasions like field trips, sports events and orientations. The menu consists of turkey, roast beef, salami or bologna low-fat subs (290 calories, 30 calories from fat) with sliced apples and potato chips. The franchise charges between $5 and $7 a lunchbox, depending on the order.
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